Danielle’s Story
Danielle got into the beauty industry in the late 90s. She began her career in retail, working behind the counter with prestigious brands such as Christian Dior, Prescriptives, Lancôme, and Chanel. She later worked for Dr. Murad as a Sales and Education Executive for over 11 years before leaving to pursue an Esthetics license in 2015. From there, she was able to fulfill her passion for working with clients one-on-one at European Wax Center, Cocoon Day Spa in San Francisco, and Sculpted Bunny. In 2025, she took the leap into entrepreneurship and launched her own business, Diva’s Beauty Den.
Danielle started Diva’s Beauty Den because she is so passionate about the results that people receive from a series of Jet Plasma Treatments.
Through that treatment, she has expanded her services to include body sculpting and contouring, along with the no downtime Amiko Colostrum Based Chemical Peel, which even the most sensitive skin types, including rosacea and acne prone skin, can tolerate.
Danielle’s mission is to help you uncover your INNER DIVA by addressing specific skin, body and hair concerns in a supportive, judgement-free space. She believes lasting results come from consistency, education and customized care, not quick fixes.
When you walk into Diva’s Beauty Den you’ll see: Danielle is down to earth, honest and forthright and she’s not trying to change your skincare routine. She’s going to work with what you’ve got while infusing the necessary tools and skincare products you need in order to get results. Her demeanor is laid back, intentional, honest, comforting and judgement-free to help you feel confident in an otherwise uncomfortable situation.
Meet Danielle
Danielle and her husband live in Petaluma with their 2 cats Birdy & Lucifer. She has found a community at Orange Theory Fitness and has an entire room dedicated to her beloved accessories such as earrings, eyeglasses and her grandmother’s Vintage Hats. When she’s not working on her business (which is honestly never, as she is always seeking out new tools and educational resources) you may find her on her couch with Birdy on her lap watching any one of The Bachelor/Bachelorette franchises, Dancing with the Stars, Outlander and Bridgerton and possibly a cross stitch/embroidery project she is currently working on. Danielle loves shopping (who doesn’t?!) and connecting with women through various networking events.